Rawls Street Financial Advising
Rawls Street wanted to be viewed as a serious professional within the industry and allow their bold and fresh aesthetics room to breathe.
3 min read
Rawls Street was a fun and exciting project to work on. Hannah Rawls, was looking for branding solutions to help her stand out while making a favorable impression. Hannah found herself competing in an industry which is dominated by men, and punctuated by its’ bland lack of aesthetics. Professionalism in her industry was synonymous with predictability and conservatism. Rawls Street wanted to be viewed as a serious professional within the industry but wanted to allow their bold and fresh aesthetics room to breathe.
While the play on words of Rawls Street vs Wall Street for a financial advisor was creative and enjoyable, we knew the logo we put together had to match that energy. It is from this standpoint that we created a play on the traditional images of the bull and bear markets in the logo design. These traditional icons allow the logo to be immediately recognizable to its audience, while the implementation of these icons is fresh and unexpected.
Ultimately, we were able to equip Rawls Street with a complete package which perfectly matched the traditional conservative aesthetics of the industry with more chic and bold accents which sets Rawls Street a cut above the rest. In addition to the traditional stationary and business cards, we were also able to setup Rawls Street with a QR code including their logo featured on their business card, which elevates their traditional conservative business cards to a status of modern day bold technology aided solutions.