Project Overview
Foreman Creative partnered with Joseph General Contracting (JGC) to bring an entirely new company to life from concept to completion.
Every aspect of the brand was developed from the ground up, establishing a professional foundation that communicates quality craftsmanship, dependability, and honesty.
Through close collaboration with the owner, we defined JGC’s mission and identity, developed a visual language that captures their pride in workmanship, and built a digital presence that immediately positions them as a trusted name in home remodeling and general contracting.
This project leveraged all of Foreman Creative’s core services — branding, website development, marketing, and media — alongside strategic consultations to deliver a cohesive, launch-ready brand system with lasting impact.
Objectives
- Create a complete brand identity from scratch that represents trust, quality, and craftsmanship
- Design a professional logo system adaptable for print, web, and apparel
- Build a custom Webflow website optimized for lead generation and SEO
- Develop branded marketing materials for digital and print applications
- Capture and enhance photography for use across marketing and social media
- Provide brand and marketing consultations for positioning and launch strategy
- Equip the client with easy-to-manage CMS tools and onboarding support
Scope of Work
Branding & Identity
- COnsulted and supported selecting the company name, tone, and positioning statement to align with JGC’s personal story and mission
- Designed a distinctive logo system inspired by architectural precision and hands-on craftsmanship
- Created a complete brand guide featuring color palette, typography, and visual direction
- Designed branded business cards, flyers, and print materials for local distribution
- Produced merchandise design concepts for hats, shirts, and apparel to promote the brand across all environments
- Provided consultation and design direction for vehicle wrap graphics, ensuring visibility and brand consistency in the field
Website Design & Development
- Designed and developed a fully custom Webflow website showcasing JGC’s residential and commercial services
- Implemented SEO best practices for keyword structure, local search visibility, and schema setup
- Integrated contact forms, calls to action, and service highlights for lead conversion
- Added a CMS-driven “Works” section for ongoing project updates and case studies
- Connected Google Analytics, Search Console, and business verification tools
Marketing & Content
- Wrote all web copy focused on clarity, professionalism, and client conversion
- Designed branded social media graphics for launch announcements and ongoing use
- Provided guidance for setting up Google Business, social channels, and digital consistency
- Developed messaging templates and email signature designs for professional communication
- Conducted multiple consultations to define brand strategy, launch timing, and long-term marketing direction
Photo & Media Support
- Edited and optimized all photography for web and social applications
- Provided creative direction for future brand visuals to maintain consistency
Results
Joseph General Contracting launched as a polished, professional brand with a complete visual identity and online presence ready to attract new clients. Their new website clearly communicates their craftsmanship and services while positioning them for long-term credibility and growth.
From logo to website, merchandise to vehicle wraps, every brand element works together to tell one story: quality craftsmanship built with integrity.
Looking to build a brand that stands tall from the start?
Let’s create something exceptional together.
